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http://dspace.vnbrims.org:13000/xmlui/handle/1/995| Title: | Advertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspective |
| Authors: | Belch, Belch,George E. Michael A. |
| Keywords: | Integrated Marketing Program Situation Analysis, Communication Process ,Objectives & Budgeting, Monitoring , Evaluation |
| Issue Date: | 24-Dec-2015 |
| Abstract: | the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success |
| URI: | http://localhost/xmlui/handle/1/995 |
| ISBN: | 978-0072931532 |
| Appears in Collections: | Advertising |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Advertising-and-Promotion-6th-ed-Belch.pdf | 6.79 MB | Adobe PDF | View/Open |
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