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Please use this identifier to cite or link to this item: http://dspace.vnbrims.org:13000/xmlui/handle/1/995
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dc.contributor.authorBelch, Belch,George E. Michael A.-
dc.date.accessioned2015-12-24T15:37:50Z-
dc.date.available2015-12-24T15:37:50Z-
dc.date.issued2015-12-24-
dc.identifier.isbn978-0072931532-
dc.identifier.urihttp://localhost/xmlui/handle/1/995-
dc.description.abstractthe field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve successen_US
dc.language.isoenen_US
dc.subjectIntegrated Marketing Program Situation Analysis, Communication Process ,Objectives & Budgeting, Monitoring ,en_US
dc.subjectEvaluationen_US
dc.titleAdvertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspectiveen_US
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