DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
http://dspace.vnbrims.org:13000/xmlui/handle/123456789/1084| Title: | Strategic Brand Management |
| Other Titles: | Building, Measuring, and Managing Brand Equity |
| Authors: | Keller, Kevin Lane |
| Keywords: | Opening Perspectives Developing a Brand Strategy Designing and Implementing Brand Marketing Programs Measuring and Interpreting Brand Performance Growing and Sustaining Brand Equity |
| Issue Date: | 12-Mar-2016 |
| Publisher: | Pearson Education Limited |
| URI: | http://hdl.handle.net/123456789/1084 |
| ISSN: | 978-0-273-77941-4 |
| Appears in Collections: | Advertising |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Keller Strategic Brand Management.pdf | 20.03 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.