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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Keller, Kevin Lane | - |
dc.date.accessioned | 2016-03-12T07:19:16Z | - |
dc.date.available | 2016-03-12T07:19:16Z | - |
dc.date.issued | 2016-03-12 | - |
dc.identifier.issn | 978-0-273-77941-4 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/1084 | - |
dc.language.iso | en | en_US |
dc.publisher | Pearson Education Limited | en_US |
dc.subject | Opening Perspectives | en_US |
dc.subject | Developing a Brand Strategy | en_US |
dc.subject | Designing and Implementing Brand Marketing Programs | en_US |
dc.subject | Measuring and Interpreting Brand Performance | en_US |
dc.subject | Growing and Sustaining Brand Equity | en_US |
dc.title | Strategic Brand Management | en_US |
dc.title.alternative | Building, Measuring, and Managing Brand Equity | en_US |
dc.type | Book | en_US |
Appears in Collections: | Advertising |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Keller Strategic Brand Management.pdf | 20.03 MB | Adobe PDF | View/Open |
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