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Please use this identifier to cite or link to this item: http://dspace.vnbrims.org:13000/xmlui/handle/123456789/3577
Title: DIMENSIONS AFFECTING CONSUMER BEHAVIOR FOR ATHLETIC WEAR FOREIGN BRANDS IN INDIA
Authors: Malhotra, Meenakshi
Gupta, Gaurav
Dharwal, Mridul
Keywords: Customer Behaviour, Foreign Brands, Athletic Wear, Dimensions, Animosity, Ethnocentrism Etc.
Issue Date: 30-Jul-2019
Publisher: International Journal of Applied Services Marketing Perspectives
Series/Report no.: Volume 2, Number 4, October – December’ 2013;
URI: http://hdl.handle.net/123456789/3577
ISSN: 2279-0985
Appears in Collections:Articles Written by DR V N BRIMS Faculty

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