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Title: | DIMENSIONS AFFECTING CONSUMER BEHAVIOR FOR ATHLETIC WEAR FOREIGN BRANDS IN INDIA |
Authors: | Malhotra, Meenakshi Gupta, Gaurav Dharwal, Mridul |
Keywords: | Customer Behaviour, Foreign Brands, Athletic Wear, Dimensions, Animosity, Ethnocentrism Etc. |
Issue Date: | 30-Jul-2019 |
Publisher: | International Journal of Applied Services Marketing Perspectives |
Series/Report no.: | Volume 2, Number 4, October – December’ 2013; |
URI: | http://hdl.handle.net/123456789/3577 |
ISSN: | 2279-0985 |
Appears in Collections: | Articles Written by DR V N BRIMS Faculty |
Files in This Item:
File | Description | Size | Format | |
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Dimensions affecting consumer behavior for athletic wear foreign brands in India (3).pdf | 512.51 kB | Adobe PDF | View/Open |
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