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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lovelock,Christopher | |
dc.date.accessioned | 2020-12-19T09:31:44Z | |
dc.date.available | 2020-12-19T09:31:44Z | |
dc.date.issued | 2020-12-19 | |
dc.identifier.isbn | 978-0-13-610721-7 | |
dc.identifier.uri | http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4127 | |
dc.language.iso | en | en_US |
dc.publisher | Prentice Hall | en_US |
dc.subject | Marketing Management., Professions Marketing, Service industries Marketing, Customer services Marketing. | en_US |
dc.title | Services Marketing : People, Technology, Strategy | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Services-Marketing-People-Technology-Strategy-7th-edition.pdf | 10.47 MB | Adobe PDF | View/Open |
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