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Please use this identifier to cite or link to this item: http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4130
Title: Total Relationship Marketing
Authors: Gummesson, Evert
Keywords: Marketing management, relationships strategy,B2C, B2B, C2C, CRM, value-creating network society AMSTERDAM economy
Issue Date: 19-Dec-2020
Publisher: Elsevier Ltd.
URI: http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4130
ISSN: 978-0-7506-8633-4
Appears in Collections:Marketing

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Total Relationship Marketing, Third Edition Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy ( PDFDrive ).pdf2.04 MBAdobe PDFView/Open
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