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Please use this identifier to cite or link to this item: http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4130
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dc.contributor.authorGummesson, Evert
dc.date.accessioned2020-12-19T08:39:26Z
dc.date.available2020-12-19T08:39:26Z
dc.date.issued2020-12-19
dc.identifier.issn978-0-7506-8633-4
dc.identifier.urihttp://dspace.vnbrims.org:13000/xmlui/handle/123456789/4130
dc.language.isoenen_US
dc.publisherElsevier Ltd.en_US
dc.subjectMarketing management, relationships strategy,B2C, B2B, C2C, CRM, value-creating network society AMSTERDAM economyen_US
dc.titleTotal Relationship Marketingen_US
dc.typeBooken_US
Appears in Collections:Marketing

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Total Relationship Marketing, Third Edition Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy ( PDFDrive ).pdf2.04 MBAdobe PDFView/Open
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