Please use this identifier to cite or link to this item:
http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4391
Title: | Ingredient Branding :Making the Invisible Visible |
Authors: | Kotler, Philip Pfoertsch, Waldemar |
Keywords: | Brand Management, Marketing |
Issue Date: | 16-Feb-2021 |
Publisher: | Springer |
URI: | http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4391 |
ISBN: | 978-3-642-04214-0 |
Appears in Collections: | Marketing |
Files in This Item:
File | Description | Size | Format | |
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Ingredient Branding Making the Invisible Visible.pdf | 12.63 MB | Adobe PDF | View/Open |
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