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Please use this identifier to cite or link to this item: http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4693
Title: Toyota’s global marketing strategy : innovation through breakthrough thinking and kaizen
Authors: Hibino, Shozo,
Noguchi, Koichiro,
Plenert, Gerhard Johannes,
Keywords: Marketing--Planning, Strategic planning, Toyota Jidōsha Kabushiki Kaisha--Management.
Issue Date: 19-Mar-2021
Publisher: CRC Press Taylor & Francis Group
URI: http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4693
ISBN: 978-1-138-05941-2
Appears in Collections:Marketing

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