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http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4693
Title: | Toyota’s global marketing strategy : innovation through breakthrough thinking and kaizen |
Authors: | Hibino, Shozo, Noguchi, Koichiro, Plenert, Gerhard Johannes, |
Keywords: | Marketing--Planning, Strategic planning, Toyota Jidōsha Kabushiki Kaisha--Management. |
Issue Date: | 19-Mar-2021 |
Publisher: | CRC Press Taylor & Francis Group |
URI: | http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4693 |
ISBN: | 978-1-138-05941-2 |
Appears in Collections: | Marketing |
Files in This Item:
File | Description | Size | Format | |
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Toyota's global marketing strategy innovation through breakthrough thinking and kaizen.pdf | 5.19 MB | Adobe PDF | View/Open |
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