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http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4773| Title: | Consumer behavior : building marketing strategy |
| Authors: | Hawkins, Del I. Mothersbaugh, David L. |
| Keywords: | Consumer behavior, Market surveys, Consumer behavior |
| Issue Date: | 31-Mar-2021 |
| Publisher: | McGraw-Hill |
| URI: | http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4773 |
| ISBN: | 978-1-259-23254-1 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Consumer Behavior Building Marketing Strategy.pdf | 36.91 MB | Adobe PDF | View/Open |
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