Please use this identifier to cite or link to this item:
http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4773
Title: | Consumer behavior : building marketing strategy |
Authors: | Hawkins, Del I. Mothersbaugh, David L. |
Keywords: | Consumer behavior, Market surveys, Consumer behavior |
Issue Date: | 31-Mar-2021 |
Publisher: | McGraw-Hill |
URI: | http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4773 |
ISBN: | 978-1-259-23254-1 |
Appears in Collections: | Marketing |
Files in This Item:
File | Description | Size | Format | |
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Consumer Behavior Building Marketing Strategy.pdf | 36.91 MB | Adobe PDF | View/Open |
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