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Please use this identifier to cite or link to this item: http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4908
Title: Strategic Marketing Market-Oriented Corporate and Business Unit Planning
Authors: Tomczak, Torsten
Reinecke, Sven
Kuss, Alfred
Keywords: Strategic Marketing
Issue Date: 30-Apr-2021
Publisher: Springer
URI: http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4908
ISBN: 978-3-658-18416-2
Appears in Collections:Leadership

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