Please use this identifier to cite or link to this item:
http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4968
Title: | Kellogg on advertising and media |
Authors: | Calder., Bobby J. |
Keywords: | Advertising media planning. Advertising. |
Issue Date: | 13-May-2021 |
Publisher: | John Wiley & Sons, Inc |
URI: | http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4968 |
ISSN: | 978-0-470-11986-0 |
Appears in Collections: | Advertising |
Files in This Item:
File | Description | Size | Format | |
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Kellogg on advertising & media _ the Kellogg School of Management.pdf | 6.45 MB | Adobe PDF | View/Open |
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