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Browsing by Subject "Neuromarketing, Neuroimaging techniques, Consumer Psychology"

Browsing by Subject "Neuromarketing, Neuroimaging techniques, Consumer Psychology"

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  • A Review on: Neuromarketing as an emerging field in consumer research 
    Chandwaskar, Pallavi (International Journal of Management, Technology And Engineering, 2019-07-30)
    Today, businesses continuously monitor what consumers buy but it is always difficult for them to find out 'why' they buy or how meticulously their thought process functions in making buying decisions. This is the reason ...