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In defense of advertising : arguments from reason, ethical egoism, and laissez-faire capitalism

Jerry., Kirkpatrick, (TLJ Books, 2021-03-20)
Kellogg on advertising and media

Calder., Bobby J. (John Wiley & Sons, Inc, 2021-05-13)
The Power of visual Storytelling :How to Use Visuals, Videos, and Social Media to Market Your Brand

WALTER, EKATERINA; GIOGLIO, JESSICA (McGraw-Hill Education, 2020-12-24)
Strategic Brand Management

Keller, Kevin Lane (Pearson Education Limited, 2016-03-12)

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