Advertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspective

dc.contributor.author	Belch, Belch,George E. Michael A.
dc.date.accessioned	2015-12-24T15:37:50Z
dc.date.available	2015-12-24T15:37:50Z
dc.date.issued	2015-12-24
dc.identifier.isbn	978-0072931532
dc.identifier.uri	http://localhost/xmlui/handle/1/995
dc.description.abstract	the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success	en_US
dc.language.iso	en	en_US
dc.subject	Integrated Marketing Program Situation Analysis, Communication Process ,Objectives & Budgeting, Monitoring ,	en_US
dc.subject	Evaluation	en_US
dc.title	Advertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspective	en_US