Strategic Brand Management

dc.contributor.author	Keller, Kevin Lane
dc.date.accessioned	2016-03-12T07:19:16Z
dc.date.available	2016-03-12T07:19:16Z
dc.date.issued	2016-03-12
dc.identifier.issn	978-0-273-77941-4
dc.identifier.uri	http://hdl.handle.net/123456789/1084
dc.language.iso	en	en_US
dc.publisher	Pearson Education Limited	en_US
dc.subject	Opening Perspectives	en_US
dc.subject	Developing a Brand Strategy	en_US
dc.subject	Designing and Implementing Brand Marketing Programs	en_US
dc.subject	Measuring and Interpreting Brand Performance	en_US
dc.subject	Growing and Sustaining Brand Equity	en_US
dc.title	Strategic Brand Management	en_US
dc.title.alternative	Building, Measuring, and Managing Brand Equity	en_US
dc.type	Book	en_US