Today, businesses continuously monitor what consumers buy but it is always difficult for them to find out 'why' they buy or how meticulously their thought process functions in making buying decisions. This is the reason ...

Grocery shopping is primarily dominated by the female consumers in the Indian market. Couple of decades ago, Indian consumers had the only option of neighbourhood grocery and kirana shops to purchase the grocery from, with ...

Magic Designs & Printing Solutions Ltd. faced with a decision about whether to make a big investment in purchasing Offset printing machine, which is useful for printing bulk quantities at lower costs or to opt for ...