Abstract:
We all are living in the era driven by dynamics of technology, internet, shifting customer preferences and loyalty.
Hence business strategies require constant reformulation and redefinition. This is because the old assumptions and practices
are no longer valid or there has been neutralization and imitation of tactics by competitors. Organizations can remain
successful and sustainable by reinventing themselves continually. Author Mr. Vijay Govindrajan’s has defined a framework,
which can help the organization in leading Innovation. This book is the result of thirty-five years of research in corporations
globally and includes instances of the companies benefited by implementing this framework. The more people in a company
who understand how the three boxes work, the better prepared that organization will be to anticipate and exploit changes of
all kinds – to act instead of reacting. The objectives of this book review are to present the new perspective of innovational
practices adopted by the various organizations for the formulation of business strategies and bringing relevance according to
the dynamics of the technology and challenging competitive advantage.
