Abstract:
Work-life balance is usually associated with female employees. However it is an area of
concern even for their male counterparts. This paper makes an attempt to understand the issues
related to work-life balance for the men and various initiatives taken by organizations to seek work-life
balance for their employees. Globalization and changing demographics have further posed greater
challenges for work-life balance. Organizations develop employee friendly Work-Life Balance
Programs as a solution to the problem of work-life balance amongst their employees. This in turn
helps the organizations to enhance their productivity, improve the performance of their employees and
also ensure employee retention. This paper is an endeavor to question the gender bias with reference
to work-life balance as it is equally, if not more, important for the male employees.
