Total Relationship Marketing

dc.contributor.author	Gummesson, Evert
dc.date.accessioned	2020-12-19T08:39:26Z
dc.date.available	2020-12-19T08:39:26Z
dc.date.issued	2020-12-19
dc.identifier.issn	978-0-7506-8633-4
dc.identifier.uri	http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4130
dc.language.iso	en	en_US
dc.publisher	Elsevier Ltd.	en_US
dc.subject	Marketing management, relationships strategy,B2C, B2B, C2C, CRM, value-creating network society AMSTERDAM economy	en_US
dc.title	Total Relationship Marketing	en_US
dc.type	Book	en_US