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Toyota’s global marketing strategy : innovation through breakthrough thinking and kaizen
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| dc.contributor.author | Hibino, Shozo, | |
| dc.contributor.author | Noguchi, Koichiro, | |
| dc.contributor.author | Plenert, Gerhard Johannes, | |
| dc.date.accessioned | 2021-03-19T09:31:55Z | |
| dc.date.available | 2021-03-19T09:31:55Z | |
| dc.date.issued | 2021-03-19 | |
| dc.identifier.isbn | 978-1-138-05941-2 | |
| dc.identifier.uri | http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4693 | |
| dc.language.iso | en | en_US |
| dc.publisher | CRC Press Taylor & Francis Group | en_US |
| dc.subject | Marketing--Planning, Strategic planning, Toyota Jidōsha Kabushiki Kaisha--Management. | en_US |
| dc.title | Toyota’s global marketing strategy : innovation through breakthrough thinking and kaizen | en_US |
| dc.type | Book | en_US |
