dc.contributor.author | Walter, Ekaterina | |
dc.date.accessioned | 2021-03-23T09:52:48Z | |
dc.date.available | 2021-03-23T09:52:48Z | |
dc.date.issued | 2021-03-23 | |
dc.identifier.isbn | 9781260440195 | |
dc.identifier.uri | http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4757 | |
dc.language.iso | en | en_US |
dc.publisher | McGraw-Hill | en_US |
dc.subject | Marketing, Storytelling--Economic aspects | en_US |
dc.title | The laws of brand storytelling : win -- and keep -- your customers’ hearts and minds | en_US |