dc.contributor.author | Hawkins, Del I. | |
dc.contributor.author | Mothersbaugh, David L. | |
dc.date.accessioned | 2021-03-31T10:05:00Z | |
dc.date.available | 2021-03-31T10:05:00Z | |
dc.date.issued | 2021-03-31 | |
dc.identifier.isbn | 978-1-259-23254-1 | |
dc.identifier.uri | http://dspace.vnbrims.org:13000/xmlui/handle/123456789/4773 | |
dc.language.iso | en | en_US |
dc.publisher | McGraw-Hill | en_US |
dc.subject | Consumer behavior, Market surveys, Consumer behavior | en_US |
dc.title | Consumer behavior : building marketing strategy | en_US |
dc.type | Book | en_US |