Browsing by Author "Chandwaskar, Pallavi"
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Item Contemporary Green Marketing Strategies : A Pathway to Sustainable Development(Journal of Research, 2019-07-30) Chandwaskar, PallaviItem Exploratory Study To Understand The Factors Involved In Selection of Environmental Monitoring Service Provider(Multidisciplinary International Conference on Green Earth : A Pararomic View 12, 2020-02-27) Bhoir, Harshal; Mathurkar, Alesha; Chandwaskar, PallaviItem Paradigm-Shift-in-Marketing(DR VN BRIMS PUBLICATION (2014), 2020-02-27) Chandwaskar, Pallavi; Panikar, Shobhana; Agnihotri, DeepakItem Raymond Re-Imagined : A Case Study(Journal of Emerging Technologies and Innovative Research, 2019-07-30) Chandwaskar, Pallavi; Jape, SmitaItem A Review on: Neuromarketing as an emerging field in consumer research(International Journal of Management, Technology And Engineering, 2019-07-30) Chandwaskar, PallaviToday, businesses continuously monitor what consumers buy but it is always difficult for them to find out 'why' they buy or how meticulously their thought process functions in making buying decisions. This is the reason why many marketers have started taking interest in understanding human brain through various brain mapping tools for understanding their consumer in a better way. Further various neuroimaging techniques like EEG (Electroencephalography), Nuclear Magnetic Resonance (NMR) and fMRI (functional Magnetic Resonance Imaging), have enabled researchers to plot the crucial brain activity of an individual in response to various marketing stimuli. This paper aims to explore how the emerging field of Neuromarketing plays a pivotal role in unveiling the enigma of consumer psychology and presents neuromarketing as a way to detect brain activation during customer engagement. Paper throws some light on techniques used in neuromarketing, focusing on various parameters in application of neuromarketing, and identifying controversies and ethical issues about it, as well as its limitationsItem A Study of Integrating Sustainability into Business Practices Aiming for sustainable Development(Multidisciplinary international conformance on Green Earth : A Pararomic view, 2018-01-12) Chandwaskar, PallaviItem Sustainability Integration into business through Product and Process Innovations: A Review(Dr. VN Brims Srujan, 2020-02-27) Chandwaskar, PallaviItem TLP for Channel Strategy, Media and Integrated Marketing 2016-2017(VNBRIMS, 2017-02-16) Chandwaskar, PallaviItem TLP for Integrated Marketing Communications 2020-2021(VNBRIMS, 2020-01-06) Chandwaskar, PallaviItem TLP for International Human Resource Management 2018-2019(VNBRIMS, 2019-01-19) Chandwaskar, PallaviItem TLP for Organisational Behaviour 2018-2019(VNBRIMS, 2019-01-19) Chandwaskar, PallaviItem TLP for Product & brand management 2015-2016(VNBRIMS, 2018-02-22) Chandwaskar, PallaviItem TLP for Product and Brand Management 2017-2018(VNBRIMS, 2017-11-07) Chandwaskar, PallaviItem TLP for Product and Brand Management 2018-2019(VNBRIMS, 2019-01-17) Chandwaskar, PallaviItem TLP for Product and Brand Management 2019-2020(VNBRIMS, 2019-07-17) Chandwaskar, PallaviItem TLP for Product and Brand Management 2020-2021(VNBRIMS, 2020-07-25) Chandwaskar, PallaviItem TLP for Rural Marketing 2017-2018(VNBRIMS, 2018-02-26) Chandwaskar, PallaviItem TLP for Rural Marketing 2019-2020(VNBRIMS, 2019-07-25) Chandwaskar, PallaviItem TLP for Services Marketing 2019-2020(VNBRIMS, 2019-07-17) Chandwaskar, PallaviItem TLP for Services Marketing 2020-2021(2020-07-31) Chandwaskar, Pallavi