Browsing by Author "Malhotra, Meenakshi"
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Item DIMENSIONS AFFECTING CONSUMER BEHAVIOR FOR ATHLETIC WEAR FOREIGN BRANDS IN INDIA(International Journal of Applied Services Marketing Perspectives, 2019-07-30) Malhotra, Meenakshi; Gupta, Gaurav; Dharwal, MridulItem Drivers of performance of SME Enterprises: An Exploratory study of India(International Journal of Advance and Innovative Research, 2019-08-27) Malhotra, MeenakshiItem Factors Affecting the Adoption of Online Shopping in Youngsters - An Empirical Study(interdisciplinary journal of management behavioral science, 2019-07-30) Malhotra, MeenakshiItem Factors Influencing the Adoption of Online Trading: A Study of Individual Investors.(IOSR Journal of Business and Management, 2019-07-30) Malhotra, Meenakshi; Singh, AparThis study investigates demographic factors influence on investors’ behaviour in adopting online trading and to determine success factors and resistance factors affecting adoption of online trading. We developed a research model which integrates Perceived Usefulness, Perceived Benefits, Perceived Ease of Use, Attitude, and Subjective norms, Perceived Behavioral Control, Perceived Risk, Trust and Intention to adopt online trading. Data were collected with the help of structured questionnaire which was further subjected to chi-square test and factor analysis of respondents in SPSS and SPSS AMOS respectively. Results shows that home ownership, income, trading experience and occupation effect the adoption of online trading but marital status, age, gender, education, type of trade and trading frequency does no effect adoption of online trading. Similarly perceived benefit and perceived risk has no direct impact on adoption of online trading.Item INCORPORATION OF SIX-SIGMA IN ORGANIZATIONS AND ITS ROLE AND IMPACT UPON OPERATIONAL PERFORMANCE: A REVIEWOF EXISTING LITERATURE(2019-07-30) Singh, Jashandeep; Malhotra, MeenakshiItem Paperless Mobile Ticket Booking UTS Application: An Exploratory Study of Region Thane(Journal Emerging Technologies and Innovative Research, 2019-08-27) Malhotra, MeenakshiItem THE ROLE OF PERSONALITY TRAITS ON INTENTION TO ADOPT ONLINE TRADING IN STOCK MARKET(International Journal of Research in Business Management, 2019-07-30) Malhotra, MeenakshiIn this fast paced life, investors desire to shift to easy and comfortable mode of investment. But this shift is governed various external and internal factors. This research paper investigates one of the behavioral factors i.e. Personality which influences the intention to adopt Online trading in stock market. Data was collected with the help of structured questionnaire which was further subjected to structured equation modeling in SPSS AMOS. Results show that Extraversion is positively associated with Intention to adopt Online Trading but Agreeableness is negatively associated with Intention to adopt online trading. Moreover, Neuroticism, Openness and Conscientiousness are not significant associated with Intention to adopt online tradingItem TLP for Business Research Methods(VNBRIMS, 2019-02-05) Malhotra, MeenakshiItem TLP for Business Statistics 2018-2019(VNBRIMS, 2019-01-17) Malhotra, MeenakshiItem TLP for Business Statistics 2019-2020(VNBRIMS, 2019-07-17) Malhotra, MeenakshiItem TLP for Business Statistics 2020-2021(VNBRIMS, 2021-01-25) Malhotra, MeenakshiItem TLP for Derivative and Risk Management 2018-2019(VNBRIMS, 2019-01-19) Malhotra, MeenakshiItem TLP for Derivative and Risk Management 2019-2020(VNBRIMS, 2019-07-17) Malhotra, MeenakshiItem TLP for Derivative and Risk Management 2020-2021(VNBRIMS, 2020-07-31) Malhotra, MeenakshiItem TLP for Derivatives and risk management 2018-2019(VNBRIMS, 2019-01-17) Malhotra, MeenakshiItem TLP for Financial Markets and Services 2018-2019(VNBRIMS, 2019-01-18) Malhotra, Meenakshi