THE ROLE OF PERSONALITY TRAITS ON INTENTION TO ADOPT ONLINE TRADING IN STOCK MARKET

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dc.contributor.authorMalhotra, Meenakshi
dc.date.accessioned2019-07-30T09:39:57Z
dc.date.available2019-07-30T09:39:57Z
dc.date.issued2019-07-30
dc.description.abstractIn this fast paced life, investors desire to shift to easy and comfortable mode of investment. But this shift is governed various external and internal factors. This research paper investigates one of the behavioral factors i.e. Personality which influences the intention to adopt Online trading in stock market. Data was collected with the help of structured questionnaire which was further subjected to structured equation modeling in SPSS AMOS. Results show that Extraversion is positively associated with Intention to adopt Online Trading but Agreeableness is negatively associated with Intention to adopt online trading. Moreover, Neuroticism, Openness and Conscientiousness are not significant associated with Intention to adopt online tradingen_US
dc.identifier.urihttps://dspace.vnbrims.org/handle/123456789/3581
dc.language.isoenen_US
dc.publisherInternational Journal of Research in Business Managementen_US
dc.subjectBehavioral Finance, Personality Traits, Intention, Online Tradingen_US
dc.titleTHE ROLE OF PERSONALITY TRAITS ON INTENTION TO ADOPT ONLINE TRADING IN STOCK MARKETen_US
dc.typeOtheren_US

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