Strategic Brand Management

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dc.contributor.authorKeller, Kevin Lane
dc.date.accessioned2016-03-12T07:19:16Z
dc.date.available2016-03-12T07:19:16Z
dc.date.issued2016-03-12
dc.identifier.issn978-0-273-77941-4
dc.identifier.urihttps://dspace.vnbrims.org/handle/123456789/1084
dc.language.isoenen_US
dc.publisherPearson Education Limiteden_US
dc.subjectOpening Perspectivesen_US
dc.subjectDeveloping a Brand Strategyen_US
dc.subjectDesigning and Implementing Brand Marketing Programsen_US
dc.subjectMeasuring and Interpreting Brand Performanceen_US
dc.subjectGrowing and Sustaining Brand Equityen_US
dc.titleStrategic Brand Managementen_US
dc.title.alternativeBuilding, Measuring, and Managing Brand Equityen_US
dc.typeBooken_US

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