Marketing: Theory, Evidence, Practice
dc.contributor.author | Sharp, Byron | |
dc.date.accessioned | 2025-01-13T10:03:23Z | |
dc.date.available | 2025-01-13T10:03:23Z | |
dc.date.issued | 2025-01-13 | |
dc.identifier.citation | Marketing | en_US |
dc.identifier.isbn | 9780195573558 | |
dc.identifier.uri | https://dspace.vnbrims.org/handle/123456789/5318 | |
dc.language.iso | en | en_US |
dc.publisher | Oxford University Press | en_US |
dc.subject | Marketing | en_US |
dc.subject | Industrial management | en_US |
dc.subject | Consumer Behaviour and Business Buyer Behaviour | en_US |
dc.subject | Marketing Metrics | en_US |
dc.subject | Market Research | en_US |
dc.subject | Customer Segmentation and Targeting | en_US |
dc.title | Marketing: Theory, Evidence, Practice | en_US |
dc.type | Book | en_US |
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