Advertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspective
Date
2015-12-24
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
the field of advertising and promotion continues to dramatically change since the dominant
days of high-powered Madison Avenue agencies, marketers must look beyond traditional
media in order to achieve success
Description
Keywords
Integrated Marketing Program Situation Analysis, Communication Process ,Objectives & Budgeting, Monitoring ,, Evaluation