Browsing by Author "Belch, Belch,George E. Michael A."
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Item Advertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspective(2015-12-24) Belch, Belch,George E. Michael A.the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success