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Home
E - Books
Advertising
Advertising
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https://dspace.vnbrims.org/handle/1/994
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search.filters.author.Belch, Belch,George E. Michael A.
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search.filters.subject.Evaluation
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search.filters.subject.Integrated Marketing Program Situation Analysis, Communication Process ,Objectives & Budgeting, Monitoring ,
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2015
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Author: search.filters.author.Belch, Belch,George E. Michael A.
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Advertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspective
(
2015-12-24
)
Belch, Belch,George E. Michael A.
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the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success
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