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Home
E - Books
Advertising
Advertising
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https://dspace.vnbrims.org/handle/1/994
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search.filters.author.Belch, Belch,George E. Michael A.
1
search.filters.author.Keller, Kevin Lane
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search.filters.subject.Designing and Implementing Brand Marketing Programs
1
search.filters.subject.Developing a Brand Strategy
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search.filters.subject.Evaluation
1
search.filters.subject.Growing and Sustaining Brand Equity
1
search.filters.subject.Integrated Marketing Program Situation Analysis, Communication Process ,Objectives & Budgeting, Monitoring ,
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2015 - 2016
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Item
Strategic Brand Management
(
Pearson Education Limited
,
2016-03-12
)
Keller, Kevin Lane
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Item
Advertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspective
(
2015-12-24
)
Belch, Belch,George E. Michael A.
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the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success
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