Total Relationship Marketing

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Total Relationship Marketing, Third Edition Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy ( PDFDrive ).pdf (1.99 MB)

Date

2020-12-19

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Publisher

Elsevier Ltd.

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Keywords

Marketing management, relationships strategy,B2C, B2B, C2C, CRM, value-creating network society AMSTERDAM economy

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https://dspace.vnbrims.org/handle/123456789/4130

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Marketing

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