Total Relationship Marketing
| dc.contributor.author | Gummesson, Evert | |
| dc.date.accessioned | 2020-12-19T08:39:26Z | |
| dc.date.available | 2020-12-19T08:39:26Z | |
| dc.date.issued | 2020-12-19 | |
| dc.identifier.issn | 978-0-7506-8633-4 | |
| dc.identifier.uri | https://dspace.vnbrims.org/handle/123456789/4130 | |
| dc.language.iso | en | en_US |
| dc.publisher | Elsevier Ltd. | en_US |
| dc.subject | Marketing management, relationships strategy,B2C, B2B, C2C, CRM, value-creating network society AMSTERDAM economy | en_US |
| dc.title | Total Relationship Marketing | en_US |
| dc.type | Book | en_US |
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