Advertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspective
| dc.contributor.author | Belch, Belch,George E. Michael A. | |
| dc.date.accessioned | 2015-12-24T15:37:50Z | |
| dc.date.available | 2015-12-24T15:37:50Z | |
| dc.date.issued | 2015-12-24 | |
| dc.description.abstract | the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success | en_US |
| dc.identifier.isbn | 978-0072931532 | |
| dc.identifier.uri | http://localhost/xmlui/handle/1/995 | |
| dc.language.iso | en | en_US |
| dc.subject | Integrated Marketing Program Situation Analysis, Communication Process ,Objectives & Budgeting, Monitoring , | en_US |
| dc.subject | Evaluation | en_US |
| dc.title | Advertising & Promotion : An Integrated Marketing Communications PerspectiveAdvertising & Promotion : An Integrated Marketing Communications Perspective | en_US |